Publication 01

August 18, 2025

The Age of
the Chosen

A new class of cultural leaders is emerging. They don't just build companies—they shape how we think, live, and dream.

For too long, the world's most influential founders have been reduced to funding announcements and exit valuations. Business media treats them as news subjects rather than the cultural architects they truly are. We see entrepreneurs who commission art installations, influence global design trends, and fund the future—yet coverage remains trapped in spreadsheets and pitch decks.

This changes now.

Welcome to Chosen Founders

We are the first publication to recognize founders as complete cultural figures. Not just CEOs, but curators. Not just innovators, but intellectuals. Not just wealth creators, but taste makers who shape the aesthetic and philosophical frameworks of our time.

Chosen Founders explores the minds, methods, and sensibilities of the world's most exceptional entrepreneurs—from the startups disrupting industries to the visionaries founding new nations. We examine not just what they build, but how they think, what they collect, where they find inspiration, and how they design their lives.

Making Founders Cool Again

The greatest entrepreneurs have always been cultural forces. Steve Jobs didn't just create products—he influenced an entire generation's relationship with design. Elon Musk doesn't just build companies—he shapes conversations about humanity's future. Sara Blakely didn't just create Spanx—she redefined how women think about business and possibility.

Yet business media has flattened these figures into transactional stories about funding rounds and market caps. We restore the dimensionality.

Our features explore the intersection of entrepreneurship and culture: the founder whose minimalist aesthetic influences global architecture, the startup CEO who's quietly reshaping contemporary art through strategic patronage, the tech visionary whose philosophical framework is changing how we think about consciousness itself.

"Scale matters less than significance."

Beyond the Valley

Chosen Founders recognizes that exceptional entrepreneurship emerges everywhere. We celebrate the founders building in Singapore's innovation districts, London's creative tech scene, Dubai's financial frontier, and Tel Aviv's cybersecurity hub. We feature those creating new economic models in emerging markets and those whose ventures transcend traditional business categories entirely.

Scale matters less than significance. We're equally fascinated by the 22-year-old disrupting education and the seasoned founder launching their third unicorn. What unites our subjects is a particular quality of vision—an ability to see possibilities others miss and the aesthetic sensibility to bring them to life beautifully.

The Curation Standard

Not everyone gets chosen.

Like the finest publications, we practice editorial discretion. Being featured in Chosen Founders requires more than business success—it demands cultural relevance, intellectual depth, and the kind of taste that influences broader conversations.

Our subjects are founders who:

  • Think in frameworks that extend beyond their industry
  • Demonstrate aesthetic sophistication in their choices and creations
  • Influence cultural conversations through their work and perspective
  • Exhibit intellectual curiosity that shapes their approach to building
  • Create experiences that elevate rather than merely optimize

The New Cultural Authority

Chosen Founders represents a fundamental shift in how we think about entrepreneurial excellence. We're not just covering successful people—we're identifying the founders whose vision and taste will define the next decade of global culture.

Our readers are themselves architects of the future: founders, investors, cultural leaders, and those who understand that the most interesting businesses emerge from the most interesting minds. They seek not just information, but inspiration. Not just analysis, but aesthetic appreciation.

What Comes Next

In the coming months, you'll discover founders whose stories haven't been told at the depth they deserve. You'll see inside the studios, homes, and minds of entrepreneurs who are quietly reshaping how we live. You'll understand the philosophical frameworks driving the world's most compelling companies.

Each feature is crafted with the production values these subjects deserve—sophisticated photography, literary-quality writing, and design that honors both the founder and the reader's intelligence.

This is entrepreneurship as cultural examination. Business as aesthetic appreciation. Founders as they truly are: the chosen few who shape what comes next.